Quarterly Newsletter – October 2016
I’m a N.Y. Jets Fan…. Laugh or Cry!
Well I thought it was going to be the year and now we have a record of two wins and five losses. Ever since I was a kid and wore my Joe Namath jersey in my backyard I have loved the N.Y. Jets – what a curse !! I have negotiated three hours a week of “me” time to watch the games – not easy with 5 kids, 1 wife and 2 dogs. When the game is on I pace – I throw things – I jump – I cry…I basically forget everything when the game is on, except the game. The problem is that the N.Y. Jets have not won a Super Bowl since January 12th, 1969 – I was not even 2 years old yet…so I don’t remember that blessed day. I have bestowed the love of the Jets on my children and for that I apologize on a weekly basis. When you are a Jets fan you are always waiting for something bad to happen – what a way to live !!
So – what does this have to do with freight? Well at the beginning of the season, the Jets looked great on paper and all the experts were picking them to have a great season – yahoo! I was excited they looked great and when you saw the roster – they should be great! But in reality, they stink again. In logistics things may look good on paper, but in reality they are not so great. For example you get a low, low freight rate that looks great on paper, but is it really that great?
- Is that freight correctly routed or does it have a long transit time or high chance of delay as it has multiple connections?
- Does the carrier have a low damage rate or is it a low cost – low service provider?
- Does the rate have the backing of a company offering compliance support and business guidance?
- Does the rate offer constant monitoring and tracking of all milestones to provide you awareness to make critical business decisions?
- Does the rate have the honesty and integrity that the bill will match the rate?
I could write more, but the reality is that a rate is nothing but a number on a piece of paper if it is not backed up with quality customer service, compliance support, industry experience and a company that stands behind its product with moral character. At Trans-Border we understand the importance of the number on a piece of paper, but more importantly we understand the faith you place in us to handle your valuable shipments and will not sacrifice quality. We are people dealing with people – you are not an account number, you are a valued client putting your belief in us. We are your valued partner looking to assist you in your business, its daily operations and growth.
I really hope the Jets win this weekend because I am a happier guy when they do (ask my wife!) They are favored on paper, but who knows – that is just what is written down. The game still must be played. Players need to catch the ball, not fumble, make the right decisions, sack the quarterback – they need to make plays! At Trans-Border we make the play every day as we back up our rates by making it happen in the logistics world. We don’t fumble the ball – we score touchdowns and will help you get to the Super Bowl.
Thank you to all of the Trans-Border fans out there and to those who are thinking about becoming a fan –Jump On Board!!